I'm genuinely obsessed with music & entertainment. That's the starting point for everything else here.
New artists, new formats, the culture that builds around a scene before anyone's put a label on it. I never get tired of it, and that curiosity spills well beyond music into entertainment more broadly: the formats, the shows, the way audiences are actually kept in a room. That curiosity is what turned into actual work: this past year I consulted for emerging artists and music formats, shaping not just who gets discovered but how they land. Positioning, marketing, the story built around the music, not only the music itself.
Live is where I put that into practice. I founded and direct SIDERA Festival from the ground up. BASE Milano gave me the cultural management training to back it, and through BASE Under30 we won a public bid turning a disused post office into a space for counter-cultural programming.
An LL.M. and a year inside Warner Music Italia's Legal & Business Affairs team added the discipline: thinking structurally, and still moving fast when a project changes shape overnight.
